Presentation of So Labs Watch Co

Sō Labs is a team of Chicago based watch dudes striving to put the fun(k) back into telling time. SŌ ~ translates to ‘beginning,‘ ‘creativity‘ and 'layer' in Japanese. It was perfectly fitting for what we're aiming to do with the timepieces: create playful beauty through the layering of color and transparency. Our dials are text + logo free so the focus remains on the design. LABS ~ innovation requires hypothesizing, tinkering and experimentation; all processes which we've put in place to launch our LAYER ONE + LAYER TWO Series. Each model we release will remain in limited quantities because Exclusivity is Never One-Dimensional.